Christopher Lovelock

3 books

Services Marketing: People, Technology, Strategy by Jochen Wirtz, Christopher Lovelock

Services Marketing: People, Technology, Strategy

Jochen Wirtz, Christopher Lovelock

626 pages • first pub 1991 (editions)

nonfiction business informative medium-paced
Essentials of Services Marketing by Jochen Wirtz, Patricia Chew, Christopher Lovelock
Essentials of Services Marketing
—
Jochen Wirtz, Patricia Chew, Christopher Lovelock

Essentials of Services Marketing

Jochen Wirtz, Patricia Chew, Christopher Lovelock

679 pages • first pub 2012 (editions)

business informative lighthearted medium-paced
Services Marketing by Christopher Lovelock
Services Marketing
—
Christopher Lovelock

Services Marketing

Christopher Lovelock

missing page info • first pub 2003 (editions)