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626 pages • first pub 1991 (editions)
ISBN/UID: None
Format: Not specified
Language: English
Publisher: Not specified
Publication date: Not specified
Description
The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework"Services Marketing" guides readers into the consumer and competitive environments in services marketing. The mark...
Community Reviews
Content Warnings
626 pages • first pub 1991 (editions)
ISBN/UID: None
Format: Not specified
Language: English
Publisher: Not specified
Publication date: Not specified
Description
The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework"Services Marketing" guides readers into the consumer and competitive environments in services marketing. The mark...
Community Reviews
Content Warnings