Essentials of Services Marketing by Jochen Wirtz, Patricia Chew, Christopher Lovelock
Essentials of Services Marketing

Jochen Wirtz, Patricia Chew, Christopher Lovelock

Essentials of Services Marketing

Jochen Wirtz, Patricia Chew, Christopher Lovelock

679 pages first pub 2012 (editions)

business informative lighthearted medium-paced
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The authors use simple English and short sentences to help students grasp concepts more easily and quickly. The text consists of full-colored learning cues, graphics, and diagrams to capture student attention and help them visualize concepts. ·...

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