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![Marketing Research Essentials [with SPSS] by Carl D. McDaniel](https://assets.thestorygraph.com/assets/placeholder-cover-b04518440e4b8daac1b54c490668292a87908c5e8384e9f2e699f7067264d174.jpg)
544 pages • first pub 1995 (editions)
ISBN/UID: 9780470131985
Format: Paperback
Language: English
Publisher: Wiley
Publication date: Not specified
Description
Filled with engaging, current examples drawn from the authors' ongoing involvement in the field, Marketing Research Essentials is a comprehensive text that teaches students how to become effective consumers of market research. The only book on the...
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Content Warnings
544 pages • first pub 1995 (editions)
ISBN/UID: 9780470131985
Format: Paperback
Language: English
Publisher: Wiley
Publication date: Not specified
Description
Filled with engaging, current examples drawn from the authors' ongoing involvement in the field, Marketing Research Essentials is a comprehensive text that teaches students how to become effective consumers of market research. The only book on the...
Community Reviews
Content Warnings