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Marketing Planning for Services by Adrian Payne, Malcolm McDonald

Marketing Planning for Services

Adrian Payne, Malcolm McDonald

376 pages • first pub 2011 (editions)

business informative slow-paced
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Marketing Plans for Services: A Complete Guide by Adrian Payne, Pennie Frow, Malcolm McDonald

Marketing Plans for Services: A Complete Guide

Adrian Payne, Pennie Frow, Malcolm McDonald

512 pages • first pub 2011 (editions)

business informative slow-paced