Don E. Schultz

7 books

Building Customer-Brand Relationships by Don E. Schultz, Beth E. Barnes, Heidi F. Schultz

Building Customer-Brand Relationships

Don E. Schultz, Beth E. Barnes, Heidi F. Schultz

480 pages • missing pub info (editions)

nonfiction business economics
Communicating Globally by Don E. Schultz
Communicating Globally
—
Don E. Schultz

Communicating Globally

Don E. Schultz

280 pages • first pub 2000 (editions)

Essentials of Advertising Strategy by Don E. Schultz, Anne Allison, Stanley I. Tannenbaum

Essentials of Advertising Strategy

Don E. Schultz, Anne Allison, Stanley I. Tannenbaum

missing page info • first pub 1981 (editions)

medium-paced
How to Sell More Stuff!: Promotional Marketing That Really Works by Don E. Schultz, Steve Smith
How to Sell More Stuff!: Promotional Marketing That Really Works
—
Don E. Schultz, Steve Smith

How to Sell More Stuff!: Promotional Marketing That Really Works

Don E. Schultz, Steve Smith

400 pages • missing pub info (editions)

nonfiction business informative medium-paced
IMC, the Next Generation: Five Steps for Delivering Value and Measuring Returns Using Marketing Communication by Don E. Schultz, Heidi Schultz

IMC, the Next Generation: Five Steps for Delivering Value and Measuring Returns Using Marketing Communication

Don E. Schultz, Heidi Schultz

320 pages • missing pub info (editions)

nonfiction business economics
Integrated Marketing Communications: Putting It Together & Making It Work by Don E. Schultz, Stanley I. Tannenbaum

Integrated Marketing Communications: Putting It Together & Making It Work

Don E. Schultz, Stanley I. Tannenbaum

218 pages • first pub 1993 (editions)

nonfiction business informative medium-paced
Raising the Corporate Umbrella: Corporate Communications in the Twenty-First Century by Don E. Schultz, Philip J. Kitchen
Raising the Corporate Umbrella: Corporate Communications in the Twenty-First Century
—
Don E. Schultz, Philip J. Kitchen

Raising the Corporate Umbrella: Corporate Communications in the Twenty-First Century

Don E. Schultz, Philip J. Kitchen

410 pages • missing pub info (editions)

nonfiction business economics medium-paced