Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale by Paul Smith, Mike Weinberg

Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale

Paul Smith, Mike Weinberg

304 pages • first pub 2016 (editions)

nonfiction business informative medium-paced
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Description

Despite all the high-tech tools available to salespeople, the most personal method still works best.Storytelling packs the emotional punch to turn routine presentations into productive relationships. It explains products or services in ways that r...

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