Toyota Under Fire: Lessons for Turning Crisis Into Opportunity by Timothy N. Ogden, Jeffrey K. Liker

Toyota Under Fire: Lessons for Turning Crisis Into Opportunity

Timothy N. Ogden, Jeffrey K. Liker

208 pages first pub 2011 (editions)

nonfiction business history informative slow-paced
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The definitive inside account of Toyota's greatest crisis--and lessons you can apply to your own company "Those who write off Toyota in the current climate of second guessing and speculation are making a profound mistake and need to read this book...

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