Starting with the Shopper: Research Insights for Winning at Retail by Scott Young

Starting with the Shopper: Research Insights for Winning at Retail

Scott Young

128 pages missing pub info (editions)

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Description

Author Scott Young shares insights, case studies and "lessons learned" from thousands of studies conducted by Perception Research Services, a global leader in packaging and shopper marketing research. Gather many actionable insights on key shopper...

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