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264 pages • missing pub info (editions)
ISBN/UID: 9781138310025
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: 02 January 2019
Description
The concept of relationship marketing has been discussed among marketing academics and managers since the early 1980s. But instead of reaching its maturity stage, relationship marketing is nowadays encountering its next upsurge. Due to a confluenc...
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264 pages • missing pub info (editions)
ISBN/UID: 9781138310025
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: 02 January 2019
Description
The concept of relationship marketing has been discussed among marketing academics and managers since the early 1980s. But instead of reaching its maturity stage, relationship marketing is nowadays encountering its next upsurge. Due to a confluenc...
Community Reviews
Content Warnings