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736 pages • missing pub info (editions)
ISBN/UID: 9780415772624
Format: Paperback
Language: English
Publisher: Routledge
Publication date: 01 December 2008
Description
Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn't mean that consumers in different parts of the world should be satisfied in the same...
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736 pages • missing pub info (editions)
ISBN/UID: 9780415772624
Format: Paperback
Language: English
Publisher: Routledge
Publication date: 01 December 2008
Description
Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn't mean that consumers in different parts of the world should be satisfied in the same...