Revenue Management: Advanced Strategies and Tools to Enhance Firm Profitability by Jochen Wirtz, Sheryl E. Kimes

Revenue Management: Advanced Strategies and Tools to Enhance Firm Profitability

Foundations and Trends(r) in Marketing

Jochen Wirtz, Sheryl E. Kimes

80 pages missing pub info (editions)

nonfiction business economics
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Revenue Management: Advanced Strategies and Tools to Enhance Firm Profitability explores the role of marketing in revenue management (RM) in depth. While much of the past research on RM has focused on forecasting and optimization models and on ada...

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