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328 pages • first pub 1994 (editions)
ISBN/UID: 9781292083797
Format: Paperback
Language: English
Publisher: Not specified
Publication date: Not specified
Description
Routes to Market: Many companies now have to manage multiple distribution channels - this chapter covers strategic issues on how companies "go to market" along with the cost implications of using alternative channels.Service Logistics: As compani...
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328 pages • first pub 1994 (editions)
ISBN/UID: 9781292083797
Format: Paperback
Language: English
Publisher: Not specified
Publication date: Not specified
Description
Routes to Market: Many companies now have to manage multiple distribution channels - this chapter covers strategic issues on how companies "go to market" along with the cost implications of using alternative channels.Service Logistics: As compani...
Community Reviews
Content Warnings