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483 pages • missing pub info (editions)
ISBN/UID: 9781856178495
Format: Paperback
Language: English
Publisher: Routledge
Publication date: 03 November 2010
Description
This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception. THE definitive introductory textbook for this crucial topic, it is highly illustra...
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483 pages • missing pub info (editions)
ISBN/UID: 9781856178495
Format: Paperback
Language: English
Publisher: Routledge
Publication date: 03 November 2010
Description
This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception. THE definitive introductory textbook for this crucial topic, it is highly illustra...
Community Reviews
Content Warnings