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240 pages • first pub 2003 (editions)
ISBN/UID: 9781591840664
Format: Paperback
Language: English
Publisher: Portfolio
Publication date: 28 December 2004
Description
In their 1995 blockbuster The Discipline of Market Leaders, Michael Treacy and Fred Wiersema explained how great companies dominated their markets by offering superior value propositions. Now Treacy is back with an equally groundbreaking book--rev...
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240 pages • first pub 2003 (editions)
ISBN/UID: 9781591840664
Format: Paperback
Language: English
Publisher: Portfolio
Publication date: 28 December 2004
Description
In their 1995 blockbuster The Discipline of Market Leaders, Michael Treacy and Fred Wiersema explained how great companies dominated their markets by offering superior value propositions. Now Treacy is back with an equally groundbreaking book--rev...
Community Reviews
Content Warnings