The Caterpillar Way: Lessons in Leadership, Growth, and Shareholder Value by James V. Koch, Craig T. Bouchard

The Caterpillar Way: Lessons in Leadership, Growth, and Shareholder Value

James V. Koch, Craig T. Bouchard

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nonfiction business economics history informative medium-paced
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How one tenacious company found the drive to succeed--on a global scaleIn the early 1980s, Caterpillar, Inc. lost one million dollars per day for three consecutive years. Its continuing existence came into question. Today, "CAT" is the world's mos...

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