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Arthur Asa Berger
288 pages • first pub 1989 (editions)
ISBN/UID: 9780073512020
Format: Paperback
Language: English
Publisher: McGraw-Hill Education
Publication date: Not specified
Description
Seeing is Believing: An Introduction to Visual Communication uses semiotic theory, psychoanalytic theory and other theories to deal with various aspects of visual communication in an accessible, interesting and entertaining book. It has many new i...
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—
Arthur Asa Berger
288 pages • first pub 1989 (editions)
ISBN/UID: 9780073512020
Format: Paperback
Language: English
Publisher: McGraw-Hill Education
Publication date: Not specified
Description
Seeing is Believing: An Introduction to Visual Communication uses semiotic theory, psychoanalytic theory and other theories to deal with various aspects of visual communication in an accessible, interesting and entertaining book. It has many new i...