Understanding China's Digital Generation: A marketer's guide to understanding young Chinese consumers by Don E. Schultz Ph. D., Martin P. Block Ph. D., Heidi Schultz

Understanding China's Digital Generation: A marketer's guide to understanding young Chinese consumers

Don E. Schultz Ph. D., Martin P. Block Ph. D., Heidi Schultz

324 pages missing pub info (editions)

nonfiction business economics medium-paced
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A Marketer's Guide to Understanding China's Digital Generation China's Digital Generation is driving the country's rapidly growing consumer economy. These savvy young consumers are a powerful force, shaping China's markets now and for years to com...

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