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256 pages • first pub 2013 (editions)
ISBN/UID: 9780698190665
Format: Digital
Language: English
Publisher: Penguin Random House LLC
Publication date: 04 November 2014
Description
Revised and Updated, Featuring a New Case Study How do successful companies create products people can’t put down?Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? I...
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256 pages • first pub 2013 (editions)
ISBN/UID: 9780698190665
Format: Digital
Language: English
Publisher: Penguin Random House LLC
Publication date: 04 November 2014
Description
Revised and Updated, Featuring a New Case Study How do successful companies create products people can’t put down?Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? I...
Community Reviews
Content Warnings