Competitive Marketing: A Strategic Approach by John O'Shaughnessy

Competitive Marketing: A Strategic Approach

Routledge Library Editions: Marketing

John O'Shaughnessy

749 pages missing pub info (editions)

nonfiction business economics medium-paced
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Description

This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how ...

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