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Relationship Marketing for Competitive Advantage by Martin Christopher, Helen Peck, Adrian Payne, Moira Clark
Relationship Marketing for Competitive Advantage
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Martin Christopher, Helen Peck, Adrian Payne, Moira Clark

Relationship Marketing for Competitive Advantage

Martin Christopher, Helen Peck, Adrian Payne, Moira Clark

304 pages • first pub 1995 (editions)

medium-paced
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