The Challenger Sale: How To Take Control of the Customer Conversation by Brent Adamson, Matthew Dixon, Matthew Dixon
The Challenger Sale: How To Take Control of the Customer Conversation

Brent Adamson, Matthew Dixon, Matthew Dixon

The Challenger Sale: How To Take Control of the Customer Conversation

Brent Adamson, Matthew Dixon, Matthew Dixon

242 pages first pub 2011 (editions)

nonfiction business informative slow-paced
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In The Challenger Sale, Matthew Dixon and Brent Adamson share the secret to sales success: don't just build relationships with customers. Challenge them What's the secret to sales success? If you're like most business leaders, you'd say it's fund...

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