Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society by Arthur Asa Berger

Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society

Arthur Asa Berger

288 pages • missing pub info (editions)

nonfiction business sociology
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The sixth edition of this approachable text draws on both academic and applied perspectives to offer a lively critique of contemporary advertising's effects on American character and culture. Berger explains how advertising works by employing a ps...

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