The New Science of Persuasion and Influence by Craig Beck

The New Science of Persuasion and Influence

Craig Beck

3 hours, 8 minutes first pub 2011 (editions) user-added

nonfiction
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The reason human beings are the dominant animal on this planet has nothing to do with their strength or ability to fight. An elephant is stronger, a cheetah is faster, but mankind's ability to communicate is second to none and the true secret to o...

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