Why Plans Fail: Cognitive Bias & Decision Making by Jim Benson

Why Plans Fail: Cognitive Bias & Decision Making

Jim Benson

60 pages first pub 2011 (editions)

nonfiction business psychology informative reflective slow-paced
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Business runs on decisions. Recently, we've discovered that people aren't the great decision makers we thought they were.Business relies on estimates, plans, and projections - and we all know how accurate they tend to be. Careers are made, careers...

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