Car Guys vs. Bean Counters: The Battle for the Soul of American Business by Bob Lutz

Car Guys vs. Bean Counters: The Battle for the Soul of American Business

Bob Lutz with Norman Dietz (Narrator)

missing duration info Add in missing duration information • first pub 2011 (editions)

nonfiction business economics history informative inspiring fast-paced
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In 2001, General Motors hired Bob Lutz out of retirement with a mandate to save the company by making great cars again. He launched a war against penny pinching, office politics, turf wars, and risk avoidance. After declaring bankruptcy during the...

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