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149 pages • missing pub info (editions)
ISBN/UID: 9780833034434
Format: Paperback
Language: English
Publisher: RAND Corporation
Publication date: 02 January 2004
Description
This text describes RAND's evaluation of performance (recruit-production cost, advertising cost-effectiveness) of first year of operation of a prototype marketing-enhanced recruiting station (MERS) located in an outlet mall in northern Virginia.
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149 pages • missing pub info (editions)
ISBN/UID: 9780833034434
Format: Paperback
Language: English
Publisher: RAND Corporation
Publication date: 02 January 2004
Description
This text describes RAND's evaluation of performance (recruit-production cost, advertising cost-effectiveness) of first year of operation of a prototype marketing-enhanced recruiting station (MERS) located in an outlet mall in northern Virginia.