Going to the Mines to Looj for Diamonds: Experimenting with Military Recruiting Stations in Malls by Christine C. Fair, Ronald D. Fricker

Going to the Mines to Looj for Diamonds: Experimenting with Military Recruiting Stations in Malls

Christine C. Fair, Ronald D. Fricker

149 pages missing pub info (editions)

nonfiction art science technology medium-paced
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This text describes RAND's evaluation of performance (recruit-production cost, advertising cost-effectiveness) of first year of operation of a prototype marketing-enhanced recruiting station (MERS) located in an outlet mall in northern Virginia.

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