Toy Monster: The Big, Bad World of Mattel by Jerry Oppenheimer

Toy Monster: The Big, Bad World of Mattel

Jerry Oppenheimer

280 pages first pub 2009 (editions)

nonfiction biography business history informative tense fast-paced
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An eye-popping, unauthorized expos? of the House of BarbieFrom Boise to Beijing, Mattel's toys dominate the universe. Its no-fun-and-games marketing muscle reaches some 140 countries, and its iconic products have been a part of our culture for gen...

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