The Complete Idiot's Guide to Marketing by Sarah White

The Complete Idiot's Guide to Marketing

Sarah White

464 pages first pub 2003 (editions)

nonfiction business informative medium-paced
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Description

From online marketing to old-fashioned word-of-mouth, readers will find a comprehensive update on key marketing basics, as well as such topics as: � Guerilla marketing � Marketing to Boomers and Latinos � Online marketing � Targeted-but-affordabl...

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