Customer Intimacy: Pick Your Partners, Shape Your Culture, Win Together by Fred Wiersema

Customer Intimacy: Pick Your Partners, Shape Your Culture, Win Together

Fred Wiersema

missing page info Add in missing page information first pub 1996 (editions)

business informative medium-paced
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One in three of today's market-leading companies are making use of the practices which bestselling author Fred Wiersema calls 'customer intimacy'. Customer-intimate companies earn their customers' confidence and make use of it to find new ways to ...

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