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294 pages • missing pub info (editions)
ISBN/UID: 9781560248361
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: 19 November 1996
Description
In order to respond to the dynamic changes taking place in the competitive world of tourism, marketing programs need to be constantly adjusted and updated to take account of new market research. Recent Advances in Tourism Marketing Research offers...
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294 pages • missing pub info (editions)
ISBN/UID: 9781560248361
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: 19 November 1996
Description
In order to respond to the dynamic changes taking place in the competitive world of tourism, marketing programs need to be constantly adjusted and updated to take account of new market research. Recent Advances in Tourism Marketing Research offers...