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260 pages • missing pub info (editions)
ISBN/UID: 9781107411692
Format: Paperback
Language: English
Publisher: Cambridge University Press
Publication date: 29 November 2012
Description
The rationalist approach to strategizing emphasizes analytical and convergent thinking. Without denying the importance of this approach, this book argues that strategists must learn to complement it with a more creative approach to strategizing th...
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260 pages • missing pub info (editions)
ISBN/UID: 9781107411692
Format: Paperback
Language: English
Publisher: Cambridge University Press
Publication date: 29 November 2012
Description
The rationalist approach to strategizing emphasizes analytical and convergent thinking. Without denying the importance of this approach, this book argues that strategists must learn to complement it with a more creative approach to strategizing th...