International and Cross-Cultural Business Research by Julie Anne Lee, Jean-Claude Usunier, Hester Van Herk

International and Cross-Cultural Business Research

Julie Anne Lee, Jean-Claude Usunier, Hester Van Herk

200 pages missing pub info (editions)

nonfiction business economics informative medium-paced
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Successfully combining cross-cultural management and business research methods, this team of international authors provide much-needed coverage of the implications that should be considered when undertaking research across different cultures. Thr...

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