Think Two Products Ahead: Secrets the Big Advertising Agencies Don't Want You to Know and How to Use Them for Bigger Profits by Ben Mack, Dave Lakhani, Mark Joyner

Think Two Products Ahead: Secrets the Big Advertising Agencies Don't Want You to Know and How to Use Them for Bigger Profits

Ben Mack, Dave Lakhani, Mark Joyner

256 pages • first pub 2007 (editions)

nonfiction business informative inspiring medium-paced
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Description

This commonsense guide lets you develop your brand with the same techniques and technologies as the big players—but without all the cost. You’ll learn to master the same three-step plan the big advertisers use and discover the secret to brand cont...

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