The Marketing Power of Emotion by John O'Shaughnessy, Nicholas Jackson O'Shaughnessy

The Marketing Power of Emotion

John O'Shaughnessy, Nicholas Jackson O'Shaughnessy

288 pages missing pub info (editions)

nonfiction business economics psychology informative medium-paced
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Emotion is one of the defining forces in our lives. It lies at the very heart of many of our most important experiences and memories. Not surprisingly, the worlds of business and marketing have long drawn on the power of emotion to influence consu...

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