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288 pages • missing pub info (editions)
ISBN/UID: 9780195150568
Format: Hardcover
Language: English
Publisher: Oxford University Press, USA
Publication date: 26 December 2002
Description
Emotion is one of the defining forces in our lives. It lies at the very heart of many of our most important experiences and memories. Not surprisingly, the worlds of business and marketing have long drawn on the power of emotion to influence consu...
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288 pages • missing pub info (editions)
ISBN/UID: 9780195150568
Format: Hardcover
Language: English
Publisher: Oxford University Press, USA
Publication date: 26 December 2002
Description
Emotion is one of the defining forces in our lives. It lies at the very heart of many of our most important experiences and memories. Not surprisingly, the worlds of business and marketing have long drawn on the power of emotion to influence consu...