Brand Vandals: Reputation Wreckers and How to Build Better Defences by Steve Earl, Stephen Waddington

Brand Vandals: Reputation Wreckers and How to Build Better Defences

Steve Earl, Stephen Waddington

288 pages first pub 2013 (editions)

informative medium-paced
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Thanks to the rise of social media, what audiences think and say about organisations has never been more critical. Steve Earl and Stephen Waddington's Brand Anarchy examined the impact of media change and the new reputation landscape brought about...

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