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82 pages • missing pub info (editions)
ISBN/UID: 9781944659219
Format: Paperback
Language: English
Publisher: Ws Professional
Publication date: 14 October 2017
Description
Developing an effective service marketing communications strategy starts with a good understanding of the service product and its prospective buyers. It is essential to understand target market segments and their exposure to different media, consu...
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82 pages • missing pub info (editions)
ISBN/UID: 9781944659219
Format: Paperback
Language: English
Publisher: Ws Professional
Publication date: 14 October 2017
Description
Developing an effective service marketing communications strategy starts with a good understanding of the service product and its prospective buyers. It is essential to understand target market segments and their exposure to different media, consu...