Service Marketing Communications by Jochen Wirtz

Service Marketing Communications

Winning in Service Markets

Jochen Wirtz

82 pages missing pub info (editions)

nonfiction business economics informative medium-paced
Powered by AI (Beta)
Loading...

Description

Developing an effective service marketing communications strategy starts with a good understanding of the service product and its prospective buyers. It is essential to understand target market segments and their exposure to different media, consu...

Read more

Community Reviews

Loading...

Content Warnings

Loading...