Judging a Book by Its Cover: Fans, Publishers, Designers, and the Marketing of Fiction by Nicole Matthews

Judging a Book by Its Cover: Fans, Publishers, Designers, and the Marketing of Fiction

Nicole Matthews

216 pages first pub 2007 (editions)

nonfiction informative medium-paced
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How do books attract their readers? This collection takes a closer look at book covers and their role in promoting sales and shaping readers' responses. Judging a Book by Its Cover brings together leading scholars, many with experience in the publ...

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