Weird Ideas That Work: 11 1/2 Practices for Promoting, Managing, and Sustaining Innovation by Robert I. Sutton

Weird Ideas That Work: 11 1/2 Practices for Promoting, Managing, and Sustaining Innovation

Robert I. Sutton

240 pages first pub 2001 (editions)

nonfiction business informative inspiring medium-paced
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Creativity, new ideas, innovation -- in any age they are keys to success, but in today's whirlwind economy they are essential for survival itself. Yet, as Robert Sutton explains, the standard rules of business behavior and management are precisely...

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