Management Information Systems: Managing the Digital Firm [with Multimedia Student CD] by Kenneth C. Laudon
Management Information Systems: Managing the Digital Firm [with Multimedia Student CD]

Kenneth C. Laudon

Management Information Systems: Managing the Digital Firm [with Multimedia Student CD]

Kenneth C. Laudon with Jane P. Laudon

645 pages first pub 2011 (editions)

nonfiction computer science informative medium-paced
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Description

The information market is booming. During the past two decades, information technology has advanced at an overwhelming pace. Since the mid-1990s, information has replaced capital as the key differentiator in global competition. The result: executi...

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