Positioning Services in Competitive Markets by Jochen Wirtz

Positioning Services in Competitive Markets

Winning in Service Markets

Jochen Wirtz

50 pages missing pub info (editions)

nonfiction business economics informative medium-paced
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Description

What makes consumers or institutional buyers select, and remain loyal to, one service provider over another? Without knowing which product features are of specific interest to customers, it is hard for managers to develop an appropriate strategy. ...

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