Flying High in a Competitive Industry: Secrets of the World's Leading Airline by Nitin Pangarkar, Jochen Wirtz, Loizos Heracleous

Flying High in a Competitive Industry: Secrets of the World's Leading Airline

Nitin Pangarkar, Jochen Wirtz, Loizos Heracleous

246 pages first pub 2006 (editions)

informative medium-paced
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Flying High in a Competitive Industry provides the tools you need to design a strategy that will launch your organization to the forefront of its industry by revealing the secret to SIA’s remarkable success. The company has developed a careful bal...

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