CIM Coursebook: The Marketing Planning Process by Graham Harrison, Ray Donnelly

CIM Coursebook: The Marketing Planning Process

Graham Harrison, Ray Donnelly

256 pages missing pub info (editions)

nonfiction business economics informative medium-paced
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Description

Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical a...

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