Word of Mouth Marketing: How Smart Companies Get People Talking by Andy Sernovitz

Word of Mouth Marketing: How Smart Companies Get People Talking

Andy Sernovitz

184 pages first pub 2006 (editions)

nonfiction business informative inspiring medium-paced
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Who Is Talking About You? Master the art of word of mouth marketing with this fun, practical, hands-on guide.Foreword by Seth Godin and Afterword by Guy Kawaski.With straightforward advice and humor, marketing expert Andy Sernovitz will show you h...

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