Religions as Brands: New Perspectives on the Marketization of Religion and Spirituality by Jörg Stolz, Jean-Claude Usunier

Religions as Brands: New Perspectives on the Marketization of Religion and Spirituality

Jörg Stolz, Jean-Claude Usunier

224 pages missing pub info (editions)

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Description

During the twentieth century, religion has gone on the market place. Churches and religious groups are forced to 'sell god' in order to be attractive to 'religious consumers'. More and more, religions are seen as 'brands' that have to be recogniza...

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