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241 pages • missing pub info (editions)
ISBN/UID: 9780471618836
Format: Hardcover
Language: English
Publisher: Wiley
Publication date: 26 June 1989
Description
A "how-to" guide to low-cost, effective marketing for small businesses and franchises. Shows you how to out-think the competition without out-spending them. Includes case histories of successful low-cost publicity campaigns that make for lively re...
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241 pages • missing pub info (editions)
ISBN/UID: 9780471618836
Format: Hardcover
Language: English
Publisher: Wiley
Publication date: 26 June 1989
Description
A "how-to" guide to low-cost, effective marketing for small businesses and franchises. Shows you how to out-think the competition without out-spending them. Includes case histories of successful low-cost publicity campaigns that make for lively re...