Price Points and Thresholds in Retail Food Demand by Leigh Maynard, Venkat Veeramani

Price Points and Thresholds in Retail Food Demand

Leigh Maynard, Venkat Veeramani

84 pages missing pub info (editions)

nonfiction business economics
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Retailers are constantly forced to make strategic decisions regarding the frequency and magnitude of price and quantity discounts. Demand studies have established that consumer response to food retail price and quantity discounts produce demand ir...

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