Weird Ideas That Work: How to Build a Creative Company by Robert I. Sutton

Weird Ideas That Work: How to Build a Creative Company

Robert I. Sutton

missing duration info Add in missing duration information first pub 2001 (editions)

nonfiction business informative inspiring medium-paced
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A breakthrough in management thinking, 'weird ideas' can help every organisation achieve a balance between sustaining performance and fostering new ideas. Creativity, new ideas, innovation - in any age they are keys to success. Yet, as Stanford pr...

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