Listen First!: Turning Social Media Conversations Into Business Advantage by Stephen D. Rappaport

Listen First!: Turning Social Media Conversations Into Business Advantage

Stephen D. Rappaport

320 pages first pub 2011 (editions)

business informative medium-paced
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LISTEN FIRST!Shhh... Listen. Hear that? That's the sound of your business. The conversations taking place online and in the marketplace tell you nearly everything you need to know about your company and your customers--what people are saying about...

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