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648 pages • first pub 1991 (editions)
ISBN/UID: 9780134123905
Format: Hardcover
Language: English
Publisher: Pearson
Publication date: 12 December 2014
Description
Services Marketing guides readers into the consumer and competitive environments of services marketing through its strategic marketing framework. KEY TOPICS: New Perspectives on Marketing in the Service Economy; Consumer Behavior in a Services Con...
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648 pages • first pub 1991 (editions)
ISBN/UID: 9780134123905
Format: Hardcover
Language: English
Publisher: Pearson
Publication date: 12 December 2014
Description
Services Marketing guides readers into the consumer and competitive environments of services marketing through its strategic marketing framework. KEY TOPICS: New Perspectives on Marketing in the Service Economy; Consumer Behavior in a Services Con...
Community Reviews
Content Warnings